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November 01, 2008


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The rest of Graeme's emailed comment:

"Remember, though, that I officially got religion and became "one of them" just about five months after Darwin Mag commissioned me to take a shot at businesses and blogs, back in early '05. That is, I launched a blog for my own, one-man business -- where I have all kinds of fun on a variety of topics: I don't make any money from it, but it does feed my consulting practice. I've since launched yet another business blog, and I also contribute regularly to a third about tech news in Minnesota:

"Yes, many blogs have become full-fledged media properties since I wrote that piece, several of them far outpacing traditional online publications, such as IDG's Darwin Mag (which was a sister pub of CIO Mag, by the way, the latter still going strong, print and online). May Darwin rest in peace... :-)

"Times have sure changed in attitudes about blogs in general. Then again, despite all the advances, only something like 15% of the Fortune 500 is blogging at all today -- not just CEO blogs, any kind of blogs. And, even in the world of emerging, fast-growth firms, I've read where less than 45% of Inc 500 companies are blogging. So, despite the general belief in the 'echo chamber' that business blogging is commonplace, outside of certain sectors (tech and online businesses, for example), it seems it still has a ways to go to really achieve what many would consider widespread adoption.

"Anyway, I look forward to your series, and will follow along and
comment. Cheers!"

Good post. Tom. No question that passion and leadership go hand in hand. And no question a blog cannot really exist -- or even get started -- without the author being passionate about something.

I started mine to focus on not one, but three of my passions: technology, surfing (the real kind), and blogging. Yes, one of my passions that caused me to launch my blog was blogging -- as in writing and engaging in conversation online -- which I had actually been doing for many years before I officially launched a home on a real "blog" platform (Typepad having been my choice at the time, in 2005).

I think it's easy for a writer to be passionate -- even a requirement to be a writer. For any writer, it's easy to blog.

I also agree that any good leader would seem to have a passion for his or her cause or business. But that doesn't necessarily mean they have the ability (or desire) to express that passion by writing -- whether in blog form or otherwise. (Many business leaders expect other people to write for them -- i.e., transfer their thoughts into prose for them.)

Also, to me, "passion" really fits better with "entrepreneur" rather than the broader term "business leader." That is, someone who starts something. I don't see every "business leader" as necessarily passionate, at least in an outgoing way -- and certainly not enough to want to write a public blog. Then again, many entrepreneurs do not express their passion through writing, either. (I know many in this camp.) They're too busy scheming, thinking, planning, selling.

Perhaps this explains why such a large percentage of companies -- the majority -- still do not have a blog, of any kind.

Yes, we bloggers are passionate. People who like to write are naturally passionate, and tend to launch blogs -- and even keep them going. And many entrepreneurs, business founders, and even big-company executives (all being passionate about something) do decide they want to write a blog.

But many more just don't. And I guess I wonder how fast that will change, if at all.


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