Whew! Tom here. It's hard to believe the month of June got by without either of us posting in this blog, but we have certainly not stopped blogging (as anyone who follows Yvonne's Lip-Sticking knows), or working with business bloggers. We have several projects underway, both for general business blog clients and for authors in the book publishing side of our business. So we should be sharing some experiences, case studies, and business blogging news more often.
Simona paints wonderful word pictures with her writing and adds images to share her passion for Italy, Italian culture, and a remarkable array (for a blog only a few weeks old) of Italian artists and crafts people. Since I hope you'll want to go see and read for yourself, I'm going to offer these few images from her blog as links into a sampling of her posts (then come back and consider the Lesson Learned below):
We have so thoroughly enjoyed working with Simona and her husband/partner, Rick, that it's hard to separate out the business blogging lessons from the interpersonal experience so far. Here's one that stands out in my mind:
If you have a business website related to your blog topic, connect your blog to it. Create a space on the website hompage for the RSS feed from your blog to display the titles of your most recent posts as headlines. Simona was going through a complete makeover of her website for her fine Italian jewelry business and she was fortunate enough to work with web designers who, with just a little prodding, were willing to learn a new trick and incorporate an RSS feed into their design. Take a look: Simona Fine Italian Jewelry.
Lesson Learned: If your web designer, IT department, webmaster, or whoever runs your website doesn't know how or refuses to acknowledge the value of an RSS connection from your blog, replace them with someone who does!