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May 05, 2008

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Lately, more and more businesses realize the benefits of using social networking sites/tools to promote their business. Almost everybody is connected to another because of these sites, so why not businesses reach out to their customers thru social networking too.

When I wrote that blog post back in March of 2008 I had no idea what the response would be. Unaware of the blog post going viral, I was completely astonished by the generous support of the community who came out to help us when we needed it most.

Thanks to Lisa Cotter Metwaly at the Q Kindness Cafe, Michael Belean of the St. Paul Chamber of Commerce, Linda LaBarre and Ashley Olds of Organize Life, and the St. Paul community, we are still here today, a year later.

Not only has our blog allowed us to connect with our customers and community, we are using Facebook and Twitter as well.

Not only have we been able to connect with new customers, we have also been able to connect with other local and independent businesses as well.

Networking and social media are just the kind of tools that are hard to quantify, but they are necessary for business survival.

I think you bring up some great points, it is tough to figure out your ROI on networking and social media, but I think when something happens like this, it shows us how imperative it is for us to connect with one another, on a human and very interpersonal level in order to not only to survive, but to be successful.

If there were ever a time networking and social media were needed, it would be now. During this kind of economic climate, we need each other now more than ever.

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