Blog It and ... will they come?

by Yvonne DiVita

Greg and Tom are still doing stuff in the background... hence no posts recently, but, I kinda got tired of waiting so I'm posting.

Ok.. the WSJ says, "Blog It and They May Come," in an article Monday, August 20th. It's pretty lengthy and doesn't really say much except... that if you start a blog, well, by golly, ya gotta write in it!

We build blogs for small businesses, and even some bigger businesses, and we take the view that it's a 3month project, at least. During that 3 months we do three things (funny how things always occur in threes)... First, we design a good blog, not a simple, unappealing, blogger kind of blog - there's nothing wrong with those, but for business professionals, we think a business blog should look... professional.

Next, we teach our clients the ins and outs of typepad... it's supposed to be intuitive but - it really isn't . Some folks are technology challenged, so they need hand holding through the experience of learning the ins and outs of their blog platform.

Then, we take time to help our clients blog. We teach them how to write in a blog! There's a certain writing style that works - personal, authentic, patient, and purposeful. Of course, there are the links to consider, also. I mean, the building of your online network. And trackbacks - why does everyone have such trouble with trackbacks?

Along the way, we've discovered a few key things...