For those still sitting on the sidelines pondering whether it might be worth their time to start a blog as a business tool, take a look at what Yvonne's been up to.
The short version: Fortune magazine started a blog to support its upcoming Innovation Forum. The Fortune bloggers connected to Yvonne through her Lip-Sticking blog and asked to interview her on the Fortune blog. Then, Yvonne asked if she could interview Wendy Ball, Director of Marketing and Executive Relations, Fortune Conferences, as part of Yvonne's Smart Woman Online series.
The clincher? Fortune invited Yvonne to attend the Innovation Conference in NYC, November 30 - December 1, as a Guest Blogger. Yvonne will be blogging the conference here and on Lip-Sticking. We're also working on a live audio and/or video arrangement to allow Yvonne to share her experience with the Rochester chapter of The Association for Women in Communications, on the timely topic "Books, Blogs, and Business."
So stop back and see how this opportunity plays out.